With an educational background in marketing and communication, Dwight is a 23-year veteran of the beauty industry.

Dwight was National Motivational & Training Director for a major manufacturer of hair care products. His responsibilities included training distributors, salon owners and salon professionals in such areas as marketing, retailing, client service skills, and how to build and lead a successful salon team.

He served as V.P. of Marketing for a company who manufactured image and salon management software.

He Served as National Business Education Specialist for Kenra LLC.

After becoming an independent salon consultant, Dwight worked with thousands of salon professionals and has partnered with such companies as Paul Mitchell, Sebastian International, CosmoProf, BSG, Sally’s and numerous distributors nation-wide.

His “Excellence in Salon Consulting” training program, a system for advancing solid business relationships between DSC’s and salon professionals was utilized by many of the top distributors in the country. He has been a guest speaker for beauty industry trade shows nation-wide.

Author of the audio training program, “The Beauty Secret is Attitude”

Creator and facilitator of the Salon Business workshops, “Relationship Retailing”, “Empower Your Receptionist”, “Staff Engagement from Falling Stars to Super Stars”, “Creating Outstanding Client Experiences” and “Is Your Salon Culture Creative, Fun & Inviting?”

His "Empower Your Salon Receptionist & Relationship Retailing"programs produced “retail to service dollar %’s” upwards of 16-20%.

Salon professionals consistently rate his presentations and the applicability of the material a 9.5 on a 10-point scale.

JCPenney Company hired Dwight as a management, retail sales and customer experience trainer. He has been JCPenney Salon Division’s keynote speaker at their “Personal Best” conference for their top 300 salon managers in the chain multiple times.

As a certified personal style consultant and former owner of TLC, Total Look Concepts, LLC Dwight created the “Look Good, Feel Great” self-esteem and appearance seminar and training package.

He has been a Spokesperson for JCPenney at Women’s Expos nation-wide and trained Nordstrom’s personal shoppers.

Dwight has authored numerous articles on the subject of salon and human development and has been a contributing editor to Salon Today Management magazine.

Dwight was a regular contributor presenter on BSG’s monthly ConneXion CD program, with his “Differentiate or Die” marketing session.

He is currently Founder and CEO of Lamb Enterprises & Salon Club Elite.

As a salon success coach, his program “Promote Yourself & Your Salon with Passion”, coupled with the only verified video review system in the world, and a Patent Pending Software that collects reviews (including video) on-site in 60 seconds or less, is part of an ultimate strategic marketing plan for scaling salons to the next level.

In the words of a salon owner, “we generated over 300 5-star reviews, including video reviews in less than 30 days. Then through their social media marketing system, those reviews produced over 20 new clients in the next 2 weeks, and the fun has just begun”.