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Elements of Success

Only 15% of your revenue comes from technical trade skills, while a staggering 85% comes from your ability to leverage critical business skills including; relationship building, marketing savvy, and fostering a positive workplace culture.

While traditional schools and apprenticeships excel at imparting trade skills, they often overlook essential business and entrepreneurship training. That's where our program steps in - to equip you with the tools necessary to harness these skills and drive significant growth in your enterprise.

Drawing inspiration from the enduring beauty and balance found in the golden ratio, our program echoes this principle by emphasizing the integration of five fundamental elements within your business. Just as the five sides of a pentagon ensure stability and symmetry, our holistic approach addresses crucial aspects of your enterprise, creating a robust foundation for sustained success. By harmonizing these elements, our program aims to cultivate a golden ratio within your business, fostering harmony and facilitating sustainable growth.

  • GREET ME and make me feel welcomed in your salon, spa or barbershop.
  • VALUE ME and let me know you think I’m important.
  • ASK ME how you can help me and make my visit a positive experience.
  • LISTEN TO ME and understand my needs and concerns.
  • ENCOURAGE ME to enjoy my service and return because of skilled and knowledgeable service providers who guarantee their work and express sincere appreciation for my business.

Your entire team will be empowered to "WOW" your clients on every visit.

Employee engagement isn't just a perk - it's the cornerstone of success. When your team feels valued, empowered, and motivated, they become the driving force behind exceptional service, client loyalty and repeat business.

We will teach you HOW to nurture their passion, increase their work ethic, and strengthen their commitment!

Increasing your retail sales and internal marketing efforts isn't just about boosting profits - it's about enhancing client experiences and loyalty, empowering staff, and securing long-term success.

Learn how to prioritize and implement the strategies that will create a thriving ecosystem where everyone wins.

Positive workplace culture isn't just a perk - it's the heart of your business. Cultivate an environment where passion, creativity, and respect thrive. Remember, culture beats strategy every time. When your team feels valued and inspired, they'll work wonders that no plan alone could achieve.

Learn the key steps to create a culture your competition will envy and rarely duplicate.

Did you know:

  • If your salon has two or three recent bad reviews, you could lose 67% of potential clients who read that negative feedback?
  • Only 13% of consumers would consider using a salon that has a one or two-star rating. [SearchEngineLand]
  • 86% of consumers hesitate to choose a salon with negative online reviews. [insep]

Learn how to capture both written and video five-star reviews and motivate your raving fans to refer your products and services to everyone they know.

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When implemented successfully, these five fundamental elements help our clients create a solid foundation for sustainable growth and prosperity in today’s dynamic and competitive marketplace. We are dedicated to assisting our clients in fostering an environment where these tools are prioritized and effectively employed, empowering them to unlock their business's full potential.