--- title: Workshops & Resources --- [Skip to content](https://salonclubelite.com/workshops-resources#main-content) [![Salon Club Elite Logo v1-01](https://salonclubelite.com/hs-fs/hubfs/Salon%20Club%20Elite%20Logo%20v1-01.png?width=1500&height=600&name=Salon%20Club%20Elite%20Logo%20v1-01.png "Salon Club Elite Logo v1-01")](https://salonclubelite.com/?hsLang=en) - [Home](https://salonclubelite.com) - [About Dwight Lamb](https://salonclubelite.com/the-attitude-architect) - [Digital Marketing Solutions](https://salonclubelite.com/digital-marketing) - [Resources](https://salonclubelite.com/workshops-resources) - [Workshops](https://salonclubelite.com/elements-of-success) - [Contact Us / Schedule Call](https://salonclubelite.com/contact-us) # Shhh we've got a secret... The Beauty Secret is  ![](https://salonclubelite.com/hs-fs/hubfs/the%20personal%20side%20workbook%20cover%20-%20teal.jpg?width=754&height=1000&name=the%20personal%20side%20workbook%20cover%20-%20teal.jpg) ##  Check out this 2-in-1 Book ### The Personal Side This half of the book tackles topics such as: - Self-Esteem to a Sense of Significance - Frustration to Fulfillment - Strengthening Relationships - Conquering Self-Limiting Beliefs - Communication Power - Dedicated Work Ethic - Beyond Client Satisfaction - Goal Setting to Goal Getting - Develop Personal Motivation - Attitude is the Secret! ![](https://salonclubelite.com/hs-fs/hubfs/the%20business%20side%20workbook%20cover%20-%20teal.jpg?width=754&height=1000&name=the%20business%20side%20workbook%20cover%20-%20teal.jpg) ## Turn it Upside Down and it becomes... ### The Business Side This half of the book tackles topics such as: - Increase New Business - Re-Booking to Retail Sales - Recruiting Top Talent - Salon Culture to Team Success - Coaching & Leading the Generation Mix - Client Consultations to Retention - Total Staff Engagement - Digital Marketing & Promotions - Strong 5-Star Online Reputation **Transform Every Appointment into an Unforgettable Experience** ![](https://salonclubelite.com/hs-fs/hubfs/2.2.png?width=341&height=512&name=2.2.png) ## Why The Referral Machine? •Build a referral mindset that drives consistent growth.   •Craft moments clients can’t help but share.   •Create systems that make referrals easy, rewarding, and measurable.   •Help every team member “sell” without selling.   •Turn your referral system into a long-term growth engine.     ![](https://salonclubelite.com/hs-fs/hubfs/2.1.png?width=341&height=512&name=2.1.png) ## Why The Client's Experience? **Master the 7 points of the client’s journey** •The Pre-Salon Visit Experience •A Memorable Greeting •The Consultation Connection •The Backbar Experience •The Client Service Experience •A Thrilled-with-Results Departure •The follow-Up Experience   Your clients are on a journey, one that can lead to lifelong loyalty or a one-time visit. The difference lies in how you guide that journey. **Every thriving salon, spa, or barbershop has one thing in common: clients who can’t stop talking about them. *“The Client’s Experience”* and *“The Referral Machine”* reveal how to transform everyday appointments into unforgettable experiences that naturally generate loyalty, trust, and steady new business.** [Browse Our Books](https://www.entrustsource.com/product-category/dwight-lamb/salon-books-dwight-lamb/) **True transformation begins the moment you choose courage** over comfort**, growth over fear, and purpose over excuses** ![](https://salonclubelite.com/hs-fs/hubfs/4.2.png?width=341&height=512&name=4.2.png) ## Why A Transformational Journey? The principles around the questions of choice that touch the heart and make a difference will: •Spark honest self-reflection •Unlock your true potential •Transform challenges into growth •Deepen relationships and purpose •Guide you toward lasting fulfillment ![the business side workbook cover - teal](https://salonclubelite.com/hs-fs/hubfs/the%20business%20side%20workbook%20cover%20-%20teal.jpg?width=754&height=1000&name=the%20business%20side%20workbook%20cover%20-%20teal.jpg "the business side workbook cover - teal") ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. **People who have engaged with these questions experience remarkable transformation. They gain clarity about who they are and what matters most. They discover hidden strengths and new directions. Relationships Improve.** [Browse Our Books](https://www.entrustsource.com/product-category/dwight-lamb/salon-books-dwight-lamb/) **Coming Soon!** ![](https://salonclubelite.com/hs-fs/hubfs/BOOK%20COVER%20(1).png?width=1024&height=1536&name=BOOK%20COVER%20(1).png) ## Coming Soon  ## *Built To Last Behind the Chair*   ![BOOK COVER Promote Yourself and Business with Passion 2 (1)](https://salonclubelite.com/hs-fs/hubfs/BOOK%20COVER%20%20Promote%20Yourself%20and%20%20Business%20with%20Passion%202%20(1).png?width=1024&name=BOOK%20COVER%20%20Promote%20Yourself%20and%20%20Business%20with%20Passion%202%20(1).png "BOOK COVER Promote Yourself and Business with Passion 2 (1)")  Coming Soon  ## *Promote Yourself and Your Business with Passion*   # TESTIMONIALS WHAT OUR CUSTOMERS SAY ". . . I would not hesitate to refer you and your programs to anyone interested in growing their business."   Michael Cole SDC "Wonderful seminar! Our service and retail business has increased from the last time we attended your program and put to work the ideas we learned. Now I’m looking forward to even larger numbers."   Woodland Hills, CA Salon Owner "I loved it! Learned a lot! Very Practical! Easy and fun to listen to. Thank you." Boston, MA Regional Sales Manager | Manufacturer  "Your customer service training is phenomenal!" Miami, FL Salon Owner "Inspirational, Motivational, Actionable, Measurable, Repeatable" "I attended one of Dwight’s programs over twelve years ago. What it did for me and my business was worth more than a thousand times what I paid for the seminar. That is why I paid for my entire staff to be here today." Portland, OR Salon Owner "Your marketing ideas are super! Our advertising costs are less and our service dollars are up!" Dallas, TX Salon Owner "Would love to have Dwight do an entire in-house program. He’s excellent!" Marshfield, MA Human Resource Director | Salon Chain  [![SCE logo v1-01](https://salonclubelite.com/hs-fs/hubfs/SCE%20logo%20v1-01.png?width=1700&height=680&name=SCE%20logo%20v1-01.png "SCE logo v1-01")](https://salonclubelite.com/?hsLang=en) An innovative approach to Salon, Spa, and Barbershop business development. © 2026 All Rights Reserved --- - Terms and Services - Privacy Policy Powered by "the ATTITUDE architect" [Follow us on LinkedIn](https://www.linkedin.com/in/dwight-lamb-5star/)