Skip to content

Shhh we've got a secret...

The Beauty Secret is 

the business side workbook cover - teal
the personal side workbook cover - teal
The Business Side

THE BUSINESS SIDE

Increase New Business
Re-Booking to Retail Sales
Recruiting Top Talent
Salon Culture to Team Success
Coaching & Leading the
Generation Mix
Client Consultations to Retention
Total Staff Engagement
Digital Marketing & Promotions
Strong 5-Star Online Reputation
The personal Side

THE PERSONAL SIDE

Self-Esteem to a Sense of
Significance

Frustration to Fulfillment

Strengthening Relationships

Conquering Self-Limiting Beliefs

Communication Power

Dedicated Work Ethic

Beyond Client Satisfaction

Goal Setting to Goal Getting

Develop Personal Motivation

Attitude is the Secret!

TESTIMONIALS

WHAT OUR CUSTOMERS SAY

". . . I would not hesitate to refer you and your programs to anyone interested in growing their business."

  Michael Cole
SDC

"Wonderful seminar! Our service and retail business has increased from the last time we attended your program and put to work the ideas we learned. Now I’m looking forward to even larger numbers."

 

Woodland Hills, CA
Salon Owner

"I loved it! Learned a lot! Very Practical! Easy and fun to listen to. Thank you."

Boston, MA
Regional Sales Manager | Manufacturer 

"Your customer service training is phenomenal!"

Miami, FL
Salon Owner

"Inspirational, Motivational, Actionable, Measurable, Repeatable"

"I attended one of Dwight’s programs over twelve years ago. What it did for me and my business was worth more than a thousand times what I paid for the seminar. That is why I paid for my entire staff to be here today."

Portland, OR
Salon Owner

"Your marketing ideas are super! Our advertising costs are less and our service dollars are up!"

Dallas, TX
Salon Owner

"Would love to have Dwight do an entire in-house program. He’s excellent!"

Marshfield, MA
Human Resource Director | Salon Chain