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Shhh we've got a secret...

The Beauty Secret is 

the business side workbook cover - teal
the personal side workbook cover - teal

The beauty secret is... ATTITUDE!

Unlock the beauty secret that goes beyond products and beauty routines.

Join use on a transformative journey where ATTITUDE is the key to both personal and professional success.

In this workshop series, discover how cultivating a positive mindset can redefine your perspective and empower growth. From morning affirmations to actionable strategies to business growth, this program offers a holistic approach to self-improvement tailored for beauty, spa, and wellness industry professionals.

Elevate your mindset, enhance your skills, and embark on a path to running a business you love while living your best life.

Are you ready to unlock your full potential? 

TESTIMONIALS

WHAT OUR CUSTOMERS SAY

". . . I would not hesitate to refer you and your programs to anyone interested in growing their business."

  Michael Cole
SDC

"Wonderful seminar! Our service and retail business has increased from the last time we attended your program and put to work the ideas we learned. Now I’m looking forward to even larger numbers."

 

Woodland Hills, CA
Salon Owner

"I loved it! Learned a lot! Very Practical! Easy and fun to listen to. Thank you."

Boston, MA
Regional Sales Manager | Manufacturer 

"Your customer service training is phenomenal!"

Miami, FL
Salon Owner

"Inspirational, Motivational, Actionable, Measurable, Repeatable"

"I attended one of Dwight’s programs over twelve years ago. What it did for me and my business was worth more than a thousand times what I paid for the seminar. That is why I paid for my entire staff to be here today."

Portland, OR
Salon Owner

"Your marketing ideas are super! Our advertising costs are less and our service dollars are up!"

Dallas, TX
Salon Owner

"Would love to have Dwight do an entire in-house program. He’s excellent!"

Marshfield, MA
Human Resource Director | Salon Chain